Originally called “Select,” people asked for the “Blue Ribbon” beer when we began tying silk ribbons around the bottles in 1882 to commemorate its award-winning taste. The name was officially changed to Pabst Blue Ribbon in 1895. As a beer known today for its iconic can, it is fitting that PBR was first to introduce canned beer in 1935.
While much has changed in the world since PBR was first brewed in 1844, our commitment to high quality without pretense remains steadfast. It’s not multi-million dollar advertising campaigns that make a good product; it’s the true value it brings to consumers. We want to be there when you’re having fun, which is why PBR believes in supporting the communities that support us. Our distinction as the fastest growing American lager in the country tells us we’ve found a pretty good recipe.
Brewed since 1849, Old Milwaukee & Old Milwaukee Light are refreshing, high-quality American beers that continually receive national awards and accolades from beer experts and festivals. From 2003 through 2007, the Great American Beer Festival awarded Old Milwaukee with five gold medals in the “American Style Lager” category and one gold medal in the “Non-Alcoholic Malt Beverage” category. Old Milwaukee Light has also received multiple Great American Beer Festival medals, most recently taking home gold in 2011.
In 2012, legendary comedian Will Ferrell films Old Milwaukee commercials in Terre Haute, IN; Davenport, IA and Milwaukee, WI. The spots only air on local TV in the three markets, prompting fans to upload them to YouTube. The unprecedented campaign turns into a national curiosity; generating more than 339 million media impressions and over 4 million YouTube views and counting.
Old Mil and Ferrell even generated more buzz (178 million media impression, 1.3 million YouTube views) around 2012’s biggest football game than most advertisers by running one commercial in the nation’s second-smallest TV market, North Platte, NE for less than $1,000.
Old Milwaukee: “It Just Doesn’t Get Any Better Than This!”
Keystone beer is a product of the Coors Brewing Company in Golden, Colorado. It was first introduced in Chico, California in September 1989. Keystone can be found in can, keg, and occasionally bottled form. Keystone Light has a 4.13%; a concentration less than standard American lagers, and roughly equal to other macro “light” brews. The “Light” and “Ice” versions of the beer are far more prevalent and readily available for retail across the United States. Though Keystone Premium exists, it appears much less than its “Light” variety on liquor store shelves. “Dry” and “Amber Light” varieties were discontinued in the late 90s.
There’s a whole lot of tradition that goes into making Miller High Life. We brew the golden pilsner with the yeast our founder brought over from Germany, light stable galena hops from the Pacific Northwest, and a select combination of malted barley. This combination made it a favorite in 1903, and it remains one today.
Miller Lite is a fine Pilsner brewed with the finest quality ingredients. Because of a special brewing process, Miller Lite gives you more taste at only 96 calories per 12 oz.
Introduced in 1998, Steel Reserve is a leading high-gravity lager brand. The packaging features a vertical red 211 logo, representing the medieval symbol for steel. Steel Reserve is slow-brewed with extra barley and select hops, giving it an exceptionally smooth taste.
Hamm’s, first brewed in Minnesota in 1865, is America’s classic beer. Hamm’s is brewed using the purest water and the choicest barley malt, grain and hops. The beer that is “Born in the Land of Sky Blue Waters” is available in select states. Ingredients: Water, Barley Malt, Corn Syrup (Maltose), Yeast, Hops.
Olde English 800 is one of America’s leading malt liquor brands. Commonly referred to as “OE800,” it offers smooth, rich taste with a slightly fruity aroma that is a favorite among malt liquor drinkers. OE wears the crown because it is the King of Malt Liquors. Ingredients: Water, Barley Malt, Corn Syrup (Dextrose and Maltose), Yeast, Hop Extract.
Mickey’s is a fine malt liquor with a full body, moderate bitterness and a fruity aroma. It’s well known for innovative packaging, such as the stubby 12 oz. “Grenade” bottle. Ingredients: Water, Barley Malt, Corn Syrup (Dextrose and Maltose), Yeast, Hop Extract.
