The story begins in the late 1970s, in the middle of the Vallée des Fées (the Valley of the Fairies), when two brothers-in-law, Pierre Gobron and Chris Bauweraerts decided to create their own beer in the garage belonging to Chris’ mother-in-law. With the little money they had at the time, they began what the brewery’s fans now call the “Chouffe Story”. The 1st brew of 49 litres was produced on 27 August 1982.
“CHOUFFE DOESN’T MEAN ANYTHING!”
During a lunch break, one of Chris’ colleagues said with his mouth full “You should call your beer Oumpf!” “Oumpf” retorted Chris, his colleague swallowed his mouthful of food and for the first time came out with the word “Chouffe”. It meant absolutely nothing, but after sleeping on it for a few nights and pondering over it, Chris was convinced. His co-founder had the same first reaction as he did “Chouffe doesn’t mean anything!” But he too, after a few nights of reflection, changed his mind.
So they launched this word that meant nothing into the world.
Following a tornado that caused a lot of damage to the little Ardennes village of Léglise on Monday 20 September 1982, a charity event was organized with the aim of raising funds to help the victims. Chris was watching the auction of paintings by local artists on the television when he spotted a watercolor depicting a gnome spying on a farm through the long grass.
“A GNOME ON THE LABEL, NOW THAT’S AN IDEA!“
The 1st drawing of the gnome Marcel then appeared in April 1983. As the brewery grew, so did its family of gnomes. Marcel (La Chouffe) and Malcolm (Mc Chouffe) found themselves joined by new companions including Matthew (Houblon Chouffe) and now Micheline (Cherry Chouffe)! Each gnome represents one of the beers in the range, and each has their own story and characteristics.
It’s made with our ultra-refined seltzer. It’s non-alcoholic from the start, not a lesser version of anything. In fact, we uniquely add half the hydrating electrolytes you’d find in leading sports drinks, with a fraction of the sugar and calories—15 per 12 oz. serving. We added secondary notes to our iconic flavors to give it an elevated, complex taste with real substance, in a can you’ll be proud to hold at any adult occasion.
IT’S, FINALLY, A DRINK FOR ALL DRINKERS AT ANY OCCASION.
The refreshing flavor of White Claw 0% alcohol was created to give even more people a reason to say “yes” to any Drinking invitation, make the right first impression, and connect over Drinks.
Welcome to Mudhen Brewing Company, located in the heart of Wildwood, NJ. Their brewery is dedicated to producing high-quality craft beers using the finest ingredients and brewing techniques. With a focus on creativity, culture and community, they strive to create a warm and inviting atmosphere for their customers to enjoy a pint and great food. If you’re in the Wildwood area, be sure to stop by Mudhen Brewing Company and taste their delicious beers for yourself.
A balanced and refreshing wheat brew with a light golden pour and a slight haze. With its distinct citrus character, and just a hint of spice, Blue Moon Non-alcoholic has a slightly sweet and slightly bitter taste, with a creamy mouthfeel, and a crisp and bright finish.
Birra Peroni implemented brand new technology in its Rome brewery to enable Peroni Nastro Azzurro 0.0% to match the flavour profile of signature beer, Peroni Nastro Azzurro, which has been brewing with Italian passion and flair since 1963. This new technology allows the signature base recipe and ingredients of Peroni Nastro Azzurro to be used, and only after the characteristic aroma and taste profile of Peroni Nastro Azzurro is fully developed, is the alcohol gently removed to deliver the crisp and refreshing Italian taste.
Asahi Super Dry 0.0% offers consumers an alcohol-free version of the super-premium brand, Asahi Super Dry. Consumers can expect the exact same signature crisp, refreshing, super dry taste that has led it to being the number one selling beer in Japan.
Brewed and fermented with gentle alcohol removal and blending to achieve a fruity flavor with slight malty notes. Low in calories, only 63 Cal per unit.
Grab a Trail Pass and start a non-stop adventure with miles of flavor. Explore the hoppy notes of citrus and pine from Amarillo® and CTZ varieties in non-alcoholic Trail Pass IPA. The silky malt body and clean hop bitterness are just what you’d expect from a world-class Sierra Nevada IPA, yet it’s less than 0.5% ABV.
Everybody (well, almost everybody!) loves a pilsner for two main reasons: crisp refreshment, and an easy, approachable style. Brooklyn’s Special Effects Pils delivers on all those beloved pilsner characteristics, just without the buzz, so there’s no distractions to keep you from enjoying this remarkably refreshing brew. Its familiar, easy flavor profile makes it a surefire crowd pleaser, its clean edge makes it the perfect palate cleanser between courses or as a daytime picnic companion, and it’s exactly what you’ll want to reach for some snappy refreshment at the end of a long day. Special Effects Pilsner invites you to kick back, take a crisp sip, and focus on flavor.
