Domestic Beer

Old Milwaukee Beer

Brewed since 1849, Old Milwaukee & Old Milwaukee Light are refreshing, high-quality American beers that continually receive national awards and accolades from beer experts and festivals. From 2003 through 2007, the Great American Beer Festival awarded Old Milwaukee with five gold medals in the “American Style Lager” category and one gold medal in the “Non-Alcoholic Malt Beverage” category.   Old Milwaukee Light has also received multiple Great American Beer Festival medals, most recently taking home gold in 2011.

In 2012, legendary comedian Will Ferrell films Old Milwaukee commercials in Terre Haute, IN; Davenport, IA and Milwaukee, WI.  The spots only air on local TV in the three markets, prompting fans to upload them to YouTube. The unprecedented campaign turns into a national curiosity; generating more than 339 million media impressions and over 4 million YouTube views and counting.

Old Mil and Ferrell even generated more buzz (178 million media impression, 1.3 million YouTube views) around 2012’s biggest football game than most advertisers by running one commercial in the nation’s second-smallest TV market, North Platte, NE for less than $1,000.

Old Milwaukee: “It Just Doesn’t Get Any Better Than This!”

http://www.oldmilwaukee.com

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