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Black Rifle Coffee Company serves coffee and culture to people who love America. They develop their explosive roast profiles with the same mission focus they learned as military members serving this great country and are committed to supporting veterans, law enforcement, and first responders. Founded in 2014 by former U.S. Army Green Beret Evan Hafer, Black Rifle Coffee Company was built upon the mission to serve coffee and culture to people who love America. Black Rifle stands for more than high-quality coffee. They are a Veteran-founded business operated by principled men and women who honor those who protect, defend, and support our country.